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The Revenue Playbook is a series from the Future of Hospitality: 5 in-depth conversations with the operators, leaders and practitioners driving this part of the industry forward.
5 EPISODESSINCE 2024
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01
Pricing strategy, revenue teams, and where AI actually helpsPricing and revenue-management consultants Rose and Charles join Tim to unpack what separates strong revenue teams from weak ones, from the number of systems open on a revenue manager's screen to the danger of running a whole company on one brain. They cover why no one gets reprimanded for selling out too soon, why you are selling a room on a date rather than a room, and where AI helps and where it quietly hurts. A practical look at pricing discipline when the market keeps moving.88 min02
Occupancy first, ADR second: revenue management for independentsRogier Ensel joins The Revenue Playbook to break down how independent hotels can run revenue management like a board game: occupancy before rate, the Booking.com Genius parity trap, and forecasting you actually start. From group revenue director at Cycas to founding RevGen, he shares the tactics smaller properties use to push margin without a brand behind them.78 min03
Revenue Management Belongs in the CenterJason D’Agostino joins Tim Boersma for a conversation on why revenue management belongs in the middle of sales, marketing, and operations. They talk trust, speed, strategy, and why the best decisions come from seeing the full hotel picture.76 min04
Revenue is commercial leadership, not just pricing (Dutch)In this episode, Tim Boersma talks with Niek Kollau about why revenue management is no longer just about pricing. They explore how structure, segmentation, distribution and commercial thinking shape stronger hotel results. A sharp listen for hoteliers who want to move beyond spreadsheets and think bigger.55 min05
The Pricing Mindset Shift Holding Hotels BackMany independent hotels undervalue themselves without realizing it. Tim Boersma breaks down why emotional attachment and fear shape pricing decisions more than data. A practical conversation about confidence, mindset, and smarter pricing.49 minNEWSLETTER
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